.Column Sights: 15.Ever before asked yourself exactly how an electrical designer winds up managing an influencer marketing system? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Series.Key takeaways:.Why trading formulas caused loneliness (and a career pivot).The magic formula: genuineness + uniformity = influencer results.B2B influencer advertising and marketing in Asia: It is actually coming, yet gradually.AI influencers: Cool, but probably will not replace your BFF's Instagram.The payment trouble plaguing influencer marketing (as well as how Partipost is handling it).Fun simple fact: Jonathan's papa looks forward to Mondays. Yes, you read through that right.Profits: The influencer advertising landscape is actually growing a lot faster than you can easily point out "swipe up." From micro-influencers to artificial intelligence avatars, the game is modifying-- however legitimacy still preponderates.Therefore, before you write off that pal with 200 fans as "certainly not important," remember: on earth of nano-influencers, your bestie might simply be the following large trait.Tune in for even more influencer insights as well as possibly grab a pointer or two for your personal Instagram activity!